Search ▸ Agenda item attachment
CMA 2022 #172 : A communication transmitted from Yi-An Huang, City Manager, relative to Awaiting Report Item Number 22-47, regarding utilization of Code Red for text alerts regarding new polling locations for the primary election on September 6, 2022
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CITY OF CAMBRIDGE
BOARD OF ELECTION COMMISSIONERS
51 Inman Street, Cambridge, Massachusetts 02139 ▪ Telephone [phone removed] ▪ TTY: [phone removed]
Fax: [phone removed] ▪ Email: Elections2@cambridgema.gov ▪ Website: www.cambridgema.gov/election
COMMISSIONERS
EXECUTIVE DIRECTOR
Ethridge A. King, Jr.
Tanya L. Ford
Larry W. Ward
Charles J. Marquardt
ASSISTANT DIRECTOR
Victoria A. Harris
Lesley Waxman
To:
Owen O’Riordan, Acting City Manager
From: Tanya Ford, Executive Director Election Commission
Christina Giacobbe, Director of Emergency Communications
Re:
Policy Order #3, dated August 1, 2022
Date: August 31, 2022
In response to Council Order #3, dated August 1, 2022, we offer the following response regarding
utilization of Code Red for text alerts regarding new polling locations for the primary election on
September 6, 2022.
The city currently uses CodeRed to notify residents via telephone, SMS (text), and email of
emergencies within the city, such as snow emergencies, large scale water outages, or other significant
service disruptions. This system serves as our reverse 911 system that the city uses to keep the public
informed of timely emergency information. Although the current CodeRed platform does allows
residents to receive non-emergency automated calls and/or text messages for city-wide and
neighborhood events and meetings, the system has not been marketed for this purpose and has not
been utilized in this manner. The Cambridge Alert Network (CodeRed) alert system is currently
marketed for emergency notifications.
The request for utilizing Code Red to notify residents of polling locations would require obtaining
telephone numbers from registered voters. Currently, the voter registration information that is
collected and maintained by the Election Commission does not include telephone numbers. As a
result, we would not be able to ensure notification to these residents via text.
If the city wishes to utilize the system for these types of non-emergency messaging, it will be
imperative moving forward with a pilot program for non-emergency messages that the city set clear
expectations with voluntary subscribers as to the types and frequency of community notifications they
may receive by opting into the general notification program. Additionally, because of voluntary
subscribership, this determines who will be contacted, how they will be contacted (email, text, or
phone) based on what the subscriber signs up for. This allows the subscriber to determine how they
would like to be contacted and there would be no guarantee that if text messages were sent that all
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subscribers would receive such message as some subscribers only have their landlines included in
their profile.
In terms of notification to residents of polling location changes, the Elections Commission has taken the
necessary steps to notify every Cambridge resident via mail during the week of July 26, 2022.
Additionally, registered voters receive post cards at their residence prior to the election informing them of
their specific polling location, including identifying the location on a map. The city has also updated this
information on the website in July as well as highlighting those polling changes on the website. The city
on behalf of the Election Commission will continue to provide polling information on the website and
include this information in the Daily Update and through social media platforms through September 6,
2022.
We would be happy to discuss other options for consideration for these non-emergency notifications or
how we may continue to support residents with voter information. Please let me know if you require any
additional information or would like to discuss further.