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A communication transmitted from Yi-An Huang, City Manager, relative to update on the City’s efforts to support the Massachusetts Bay Transportation Authority (MBTA) Track Improvement Program in 2024
C I T Y O F C A M B R I D G E
Community Development Department
IRAM FAROOQ
Assistant City Manager for
Community Development
SANDRA CLARKE
Deputy Director
Chief of Administration
344 Broadway
Cambridge, MA 02139
Voice: [phone removed]
Fax: [phone removed]
TTY: [phone removed]
www.cambridgema.gov
To:
Yi-An Huang, City Manager
From: Iram Farooq, Assistant City Manager, Community Development
Brooke McKenna, Transportation Commissioner
Date: Wednesday, June 12, 2024
Re:
MBTA Track Improvement Program work in June and July 2024
We are writing with a third update on the City’s efforts to support the
Massachusetts Bay Transportation Authority (MBTA) Track Improvement
Program in 2024. As you may recall, the Track Improvement Program is focused
on making much-needed and long-deferred track repairs and improvements to the
subway system. In Cambridge, this work means a number of closures of the Red
Line this year.
The MBTA will be closing the Red Line two times between now and the end of
July and two additional closures in the latter half of this year to continue this
major work. Below, we provide a preview of MBTA plans for the upcoming June
and July Red Line closures, MBTA shuttle operations and mitigations, city plans
to support shuttle operations, city plans to support walking and biking, and
planned communications.
Upcoming Red Line closure June 28 to June 30
There will be a weekend closure at the end of June that will begin on Friday June
28 and continue to Sunday, June 30. This closure will have two parts.
First, beginning on Friday June 28 at 8:45 p.m. until end of day on Sunday, June
30, Kendall/MIT station’s outbound platform (Boston into Cambridge) will be
closed. The station’s inbound platform (Cambridge to Boston) will be open.
MBTA will direct passengers to travel past the outbound platform at Kendall/MIT
station, reverse direction at another station, and enter and exit from the open
inbound platform.
•
Riders travelling to Kendall/MIT station from Boston will pass Kendall/
MIT station, exit the station at Central Square, and take an inbound train
to Kendall/MIT station. The transfer at Central Square will be free.
•
Riders travelling from Kendall/MIT station to Cambridge and Somerville
will take an inbound train to Charles/MGH station, exit the train, and
board an outbound Red Line train. This transfer will be free.
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In addition, beginning on Saturday, June 29 until end of day on Sunday, June 30,
there will be no Red Line trains between Harvard and Alewife stations. Riders
will take free shuttle buses instead of trains. The MBTA will make the Commuter
Rail free from Porter to North Station and make bus route 77 free in Cambridge.
Red Line closure July 13 to July 28
The MBTA will close the Red Line for 16 days, from Saturday, July 13 to
Sunday, July 28. The Red Line closure will have two parts:
•
On weekdays
o from beginning of service to 8:30 p.m., there will be no Red Line
trains between Alewife and Kendall/MIT stations.
o after 8:30 p.m., there will be no Red Line trains between Alewife
and Park Street stations.
•
On weekends, there will be no Red Line trains from Alewife station to
Park Street station.
The MBTA will provide free shuttle buses instead of trains and shuttle buses will
stop at all stations.
MBTA shuttle operations and mitigations in July
As we shared in a memo on April 1, this closure will last almost twice as long as
the February closure and affect up to 43,000 Red Line riders. With careful
advanced planning and identification of mitigations, the MBTA has been able to
reduce the expected number of buses needed to less than 150 buses to reduce
impact on non-transit roadway users.
The MBTA has developed enhanced shuttle operations and mitigation plans for
the 16-day Red Line closure. City staff are happy to report that the MBTA has
hired many more staff to manage the planning for these shuttle operations and
mitigations. With these new positions, the MBTA has the capacity to more
effectively coordinate with municipalities. We meet weekly with staff from the
MBTA and City of Somerville. These frequent meetings have opened a line of
communication that was not previously there. The MBTA has provided new
mitigations or modified previous mitigations for the upcoming Red Line closure
because of feedback that we’ve shared.
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During the July closure, the MBTA will provide:
•
Several weekday daytime shuttle routes
o local route that stops at each station
o express route that stops only at specific stations
o loop route that stops only at Harvard, Central, and Kendall/MIT
stations
•
A single shuttle route on weekday evenings and weekends with an all-stop
local shuttle route
•
Shuttle bus staging yard in Charlestown
•
Fare free service on
o Commuter rail between Porter and North Station
o Bus route 77 in Cambridge
•
Additional service with a train every 30 minutes on the commuter rail
between Porter and North Station
•
Pedestrian and cycling wayfinding on the Alewife Linear and Somerville
Community Paths
We want to note that because of the shuttle bus staging yard in Charlestown,
many parts of Cambridge will experience traffic impacts, even on weekends. In
addition, because of the temporary express and loop shuttle routes, we expect to
see more than typical amounts of buses and coaches on streets in the eastern part
of the city during the day on weekdays.
City shuttle support in July
In late April, we reconvened the city staff working group to continue planning for
the Red Line closure in July. This includes city staff from the Executive, Traffic,
Parking, and Transportation, Community Development, Public Works, Human
Service Programs, the Communications Office, and Police Departments. This
group has primarily worked to identify ways that the City can provide support for
the July Red Line closures.
For on-street mitigations during the July Red Line closure, the City is planning to
provide to the MBTA shuttles:
•
Temporary bus stop zones for shuttles–relocating or expanding existing
bus stops.
•
Dedicated shuttle lanes on Mass Ave between Porter and Harvard Square.
•
Modifications to traffic signals to prioritize bus movements along the
shuttle route – including on Mass Ave in Porter Square and Mount Auburn
Street near Harvard Square.
•
Temporary sidewalk patches to improve paths of travel for people walking
between stations and shuttle stops.
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Police Department staff plan to assist by coordinating police details and enforcing
temporary curb restrictions and dedicated shuttle lanes. Staff at the Traffic,
Parking, and Transportation Department and Department of Public Works are
planning to post electronic, variable message boards around the City in advance
of the July closure.
City bicycle and walking support in July
With July weather, we hope that Cambridge residents, workers, students, and
visitors will try walking and biking for more of their trips while the MBTA
completes construction work on the Red Line. The City will mitigate the Red Line
closure with temporary Bluebikes valets, offering five free “unlocks”, and
providing information on biking and walking around Cambridge.
To ensure that Bluebikes stations are available for use, we will add a temporary
bike valet on Brattle Street at Eliot Street in Harvard Square. The regular valet on
Ames Street at Main Street in Kendall Square will continue operation throughout
the summer. Bike valets allow Bluebikes riders to park bikes even after a station
has reached its docking capacity. Bluebikes can play a crucial transportation
alternative to the subway in Cambridge. In July 2023, Bluebikes stations adjacent
to Red Line stations saw more than 26,000 trips. We expect that many people will
try Bluebikes, and the valets should reduce the number of unavailable docks.
In addition, Bluebikes will offer five free unlocks for the duration of the closure.
The unlocks are available to non-members of Bluebikes and can be redeemed for
both traditional pedal bikes and the electric bikes. A single unlock is typically
$2.95 each and includes up to 30 minutes of riding on a traditional pedal bike.
This fare will be waved for five trips. Regular fees apply on all trips; this includes
the per-minute electric bike, per-minute extended trip, and lost bike fees. The
unlocks are available for use only during the closure and while supplies last. Blue
Cross Blue Shield of Massachusetts is sponsoring this mitigation initiative as title
sponsor of Bluebikes.
In addition, City staff will produce maps with routes for bicyclists and pedestrians
to get around Cambridge. For cyclists, we will identify routes that maximize the
use of new separated bike lanes. City staff are asking the Cambridge Bicycle
Committee to support a weekday commuter ride to help guide and marshal newer
riders along these routes. For pedestrians, we will identify walking distances,
average times, and points of interest for routes that travel along the closed Red
Line stations.
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City communication plan updates for July
The team overseeing communications includes personnel from CDD, TPT, and
the Communications Office. This group meets weekly in addition to the larger
weekly operations and logistics meeting.
Our communications strategy for the upcoming summer closures expands on our
efforts earlier this year, incorporating valuable feedback from two meetings with
the DHSP and CDD Community Engagement Team (CET) outreach workers, in
addition to other learnings and community feedback. We have made several
improvements to our strategy that should enhance the efficacy of our
communications. In our April memo we identified areas for improvement. Below
is a recap of these areas and the actions we have taken or will take to improve our
communications strategy.
1) Deeper collaboration on messaging and outreach strategies with
the CET.
The communications team has worked closely with CET to refine and simplify
our messaging and outreach materials, making sure information is clear and
accessible. Based on our meetings with the CET team, we have restructured our
messaging into primary and secondary information. The primary information
includes dates and locations of closure, directly states that there will be no Red
Line trains, and clearly presents the alternative transit options. Here is an example
of our primary messaging for the July closure:
•
The MBTA Red Line will be closed Saturday, July 13 to Sunday, July 28
•
Weekdays from 5am – 8:45pm.
o There will be no Red Line trains between Alewife (Cambridge)
– Kendall/MIT (Cambridge)
o Riders will take FREE shuttle buses instead of trains at all
closed Red Line stations.
o Shuttle buses will stop at: Alewife (Cambridge), Davis
(Somerville), Porter (Cambridge), Harvard (Cambridge),
Central (Cambridge), Kendall/MIT (Cambridge)
•
Weekdays after 8:45 p.m. AND all day on weekends.
o There will be no Red Line trains between Alewife (Cambridge)
– Park Street (Boston)
o Riders will take FREE shuttle buses instead of trains at all
closed Red Line stations.
o Shuttle buses will stop at: Alewife (Cambridge), Davis
(Somerville), Porter (Cambridge), Harvard (Cambridge),
Central (Cambridge), Kendall/MIT (Cambridge),
Charles/MGH (Boston), and Park Street (Boston)
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•
A free Commuter Rail will provide additional service about every 30
minutes from Porter Square (Cambridge) to North Station (Boston).
•
Regular MBTA buses will continue to operate.
In addition to this messaging, we will also be providing the following
communications pieces, developed with input from CET:
•
Translated flyers
•
Detailed shuttle route map: One map showing both express and local
shuttle routes and stops will be printed on the back of flyers and posted on
our website. This map will be completed as soon as the MBTA has
finalized their shuttle routes.
•
Maps of recommended bicycle and pedestrian routes
2) Reaching out to additional stakeholders that we may have missed
last time, including companies catering to visitors, like those
running tour buses.
We have curated a list of target outreach audiences that includes nearly 70 groups,
organizations, locations, and/or communications channels to ensure we are
reaching as many community members as possible. This list includes local
businesses, large employers, school networks such as the backpacks program,
inclusionary and public housing managers and message boards, libraries, places of
worship, food pantries, on-street message boards (VMS boards), the Chamber of
Commerce, and much more.
3) Earlier outreach to all stakeholders, with MBTA providing
confirmation of closure dates and extents as soon as possible.
We began communicating about the closures scheduled for the end of June and
late July during the last week of May. We feel that the benefit of giving people
more time to plan for future closures outweighs the risks of potential changes in
dates of the closures. In our messaging we have reminded people to continue
checking the MBTA and City (camb.ma/redline) websites for updated
information. Because we began communications efforts earlier, we are also able
to perform multiple rounds of outreach, which will allow us to reach more people.
4) Additional opportunities to communicate and collaborate with
employers, such as providing them with materials and suggested
templates to share with their employees.
We have begun outreach to large employers to inform them of the closures. Our
next round of outreach will occur the week of June 17th and will include an email
template for communicating organization-specific information (such as offering
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additional remote work accommodations) with their employees and a flyer for
them to post or distribute electronically.
5)More messaging encouraging people to bike and walk, with
additional materials and other supports for new cyclists and to help
pedestrians and cyclists navigate the city.
The sustainable transportation team is finalizing maps showing information for
people trying new trips by walking and biking. Community Development staff are
also engaging with pedestrian advocacy groups on outreach and messaging to
encourage walking.
We have also worked with Bluebikes on messaging around the promo code that
will provide five free Bluebikes rides during the July closure. We plan to share
general information about this promotion in early July and will publicize the
promo code and instructions a week before the July closure. We will also use our
digital platforms to direct cyclists to the online Bluebikes station map.
City communications goals and outcomes
The five areas of improvement above are in addition to our previously existing
communications plan, the goals of which remain to ensure that:
•
Residents and workers know that the Red Line is closing
•
People understand that the closure could mean more traffic and longer
travel times for all travelers on all modes.
•
People know about travel options and accessibility accommodations.
•
People can access information about shuttle stops, routes, and access.
•
The information reaches underserved communities and people who do not
speak English.
•
The information reaches all travelers: people who take the subway, take
the bus, drive, bike, or walk.
Our communications plan continues to specify messages for different groups of
Cambridge constituents, including:
•
For residents: consider alternatives to driving alone, especially walking
and biking, and consider keeping trips local.
•
For workers: consider teleworking, walking, biking, shuttle buses, and
MBTA local bus routes.
•
For large employers: give your employees options, when possible,
including telework or schedule flexibility.
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We will continue to utilize the following communications channels used during
the previous Red Line closure:
•
Cambridge-specific website and news story on City homepage
•
Local media (Cambridge Day, The Crimson, Boston.com, Boston Globe,
etc.)
•
City Daily Update email
•
City social media platforms including Facebook, X, Instagram, LinkedIn,
NextDoor, Tip411
•
Departmental social media platforms
•
Departmental newsletters (for example: CDD’s monthly newsletter that
goes to over 2,000 local business contacts)
•
Printed and pdf flyers
•
CET outreach workers
•
Collaboration with partner organizations such as business associations,
emergency services, transportation management associations, universities,
neighborhood associations, CCTV/22-CityView
•
City internal communications