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An application was received from Central Square Theater requesting permission for a (12) twelve temporary pole banners along Massachusetts Avenue from Essex Street to Sidney announcing Richard O'Brien's The Rocky Horror Show from October 13, 2023 through December 10, 2023
⚠ This document is a scan; its text was recovered by optical character recognition and may contain errors. The original PDF is authoritative.
City of Cambridge
Electrical Department
Banner Permit
Applicants Name: Catherine Carr Kelly
Address: 450 Massachusetts Avenue, Suite 4, Cambridge, MA 02139
Organization or Business Represented: Central Square Theater
Pole locations: Street and pole numbers attach separate sheet if necessary:
Please see attached.
Type Logo, Wording, Insignia: Please see attached design
Date of removal: Dec 4. 2023
Date of attachment: Oct 16, 2023
Contact Person: Nicholas Peterson
Telephone: [phone removed] x205
Cell phone: [phone removed]
Email: [email removed]
Attachments to Poles:
1. Attachments shall be made with proper hardware and shall only be attached with
non-corrosive metal clamps or brackets.
2. Banners attached to poles shall not exceed a total of 1800 square inches,
approximately 18 inches x 48 inches, 24 inches x 36 inches, 24 inches x 48,
or 30 inches x 60 inches. The actual size is subject to required clearances.
3. Banners cannot be attached to wood utility poles.
4. Banners shall have a minimum clearance of:
a. 16 feet over a roadway
b. 12 feet over a sidewalk
5. Banners shall not interfere with or obstruct, or otherwise block any roadway
signs, lighting, or traffic signals.
6. The City reserves the right to remove, or order to be removed any banner deemed
unsafe, not properly installed, or creating a hazard and the applicant may be
subject to costs.
7. An applicant must provide a description of the materials the banner is made of,
method of attachment, and means of installation (contractor name and contact
information).
Date: 10/1/23
Approved by Mal
450 Massachusetts Avenue Cambridge, MA 02139
central
[phone removed] (Box Office ext. 1)
Epic Stories
square
CentralSquareTheater.Org
Told Intimately
theater
ATTN: Cambridge City Council
795 Massachusetts Avenue
Cambridge, MA 02139
The Honorable, Cambridge City Council,
I am writing in support of Central Square Theater's application for light pole banners spanning the area of
Essex to Sidney street for the time period of October 13 through December 10, 2023.
Central Square Theater, like many of Central Square's local businesses, has been hit hard by the pandemic.
We are now in the midst of building our business back, creating vital theater that will help encourage
audiences to return to their Cambridge theater home. Our 2023-24 season has started strong, with the
critically acclaimed production of Angels in America (Parts 1 & 2), which has seens audiences returning in
pre-pandemic numbers. We plan to continue this strong start with our production of the Rocky Horror Show,
a cult classic, on the 50th anniversary of its original production in the West End of London.
The Rocky Horror Show is true theater camp, an over the top, musical that has inspired audiences to dress
in costume and sing along (word for word) throughout the show. It is a joyous blending of gender fluidity,
alien invasion and above all, the journey to find community and belonging. The play's non binary
celebration of trans and LGBTQ++ folx reminds us of why it was created in the beginning, and why its
message of belonging is especially important today, when trans medical rights are being challenged in
courts around the country. CST's Rocky Horror is a uniquely Central Square production, designed to be
authentic, joyous and most of all to display the welcoming culture of our Cambridge neighborhood.
This is CST's first foray into the use of light pole banners and we hope to continue this institutional
marketing practice in future productions. Our marketing campaign will include short videos, social media
posts, email campaigns and postcards and posters.
Thank you for your consideration and please feel free to contact me with any questions.
Best,
Cottimulenkelf
Catherine Carr Kelly, Executive Director
Central Square Theater
ESSEX STREET
97
M102
PEARL STREET
M91
M94
NORFOLK STREET
Ave:
Bank
M-84
515 Mass
Santander
BROOKLINE STREET
485
Ave.
Bank
Mass
United
Peoples
The
Ave.
M-78
472 Mass
Midale East
DOUGLAS STREET
M165
M 64
M57
M 62 1/2
SIDNEY STREET
12 BaNNeRs.
MASS AVE
Richard
O'Brien's
THE
ROSKY
HORROR
SHOW
central
square
theater
Richard
O'Brien's
THE
ROCKY
HORROR
SHOW
central
square
theater