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A communication transmitted from Louis A. DePasquale, City Manager, relative to Awaiting Report Item Number 19-57, regarding Charlie Card availability at public buildings
C I T Y O F C A M B R I D G E
Community Development Department
IRAM FAROOQ
Assistant City Manager for
Community Development
SANDRA CLARKE
Deputy Director
Chief of Administration
KHALIL MOGASSABI
Deputy Director
Chief Planner
344 Broadway
Cambridge, MA 02139
Voice: [phone removed]
Fax: [phone removed]
TTY: [phone removed]
www.cambridgema.gov
TO:
Louis DePasquale, City Manager
FROM:
Iram Farooq, Assistant City Manager for Community Development
SUBJECT:
Awaiting Report #19-57 dated 5/13/19, regarding CharlieCard Availability
DATE:
June 19, 2019
In response to Awaiting Report #19-57 dated May 13, 2019 requesting that the City
Manager provide an update on progress toward making CharlieCards available at certain
public buildings throughout the City, we submit the following.
Access to CharlieCards in Cambridge is limited, and broadening access to the cards is a
priority. CDD regularly requests approximately 200 CharlieCards per summer from the
MBTA for distribution to summer youth employees and at public outreach events
throughout the city. In addition, CDD has reached out to the MBTA to initiate a
partnership to distribute CharlieCards at public buildings, similar to the City of Boston
partnership. This response details the MBTA CharlieCard partnership that will be piloted
in Cambridge starting August 31, 2019 and summarizes the upcoming changes to the
fare payment system at the MBTA. The latter may affect distribution strategies.
Background on MBTA – Boston CharlieCard Partnership
The City of Boston has partnered with the MBTA to designate several public locations as
distribution points for CharlieCards. These are locations where a city staff member is
available to distribute the CharlieCards to patrons or constituents. Boston staff report
that within approximately two months, they have distributed over 650 CharlieCards
with almost one-third distributed in heavily bus-dependent neighborhoods.
They characterize the collaboration as very easy, reporting that the MBTA has provided
an easy replenishment process and promotional materials for the various distribution
locations. They also note that publicity in the local press has helped support the launch
and success of the program.
MBTA – Cambridge CharlieCard Partnership
In partnership with the MBTA, we plan to make CharlieCards available at the CDD front
desk at 344 Broadway, 3rd Floor by August 31. The cards may be loaded at any MBTA
station using cash, credit or debit cards, or on MBTA buses using cash. By piloting this
initiative at CDD, we will be able to assess frequency of requests, frequently asked
questions, staffing impact and any other considerations prior to deploying the program
more widely at other locations. The MBTA will advertise this program in addition to City
of Cambridge press outreach, signage, flyers, website updates, and social media
postings.
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In the fall, CDD staff will work with the City Manager’s office and other departments to
designate other public locations where at least one staff person could be engaged and
trained on the purpose, use, and distribution of CharlieCards, and any related
Cambridge processes and policies.
Seniors are eligible for the Senior CharlieCard, which provides discounted fees and
requires a special registration process. Each year, CDD hosts three Senior CharlieCard
registration events in collaboration with the Council on Aging, and seniors may register
anytime at Downtown Crossing. Additionally, discounted T-passes are available for
income-eligible Cambridge residents ages 19-25 through the Department of Human
Service Programs and student T-passes are distributed at CRLS.
MBTA Next Generation Fare Payment System
We have been coordinating with the MBTA regarding the MBTA’s new fare payment
system, which is currently under development and expected to be rolled out in the next
few years.
Known as Automated Fare Collection (AFC) 2.0, the new payment system will allow
riders to “tap” or validate their fare while on board vehicles using fare cards,
smartphones, or contactless credit cards. Vending machines will also be provided at all
stations and some bus stops. The MBTA is targeting retail partnerships to broaden
access to fare cards.
One anticipated benefit of the new system would be faster bus service, with the ability
to board at any door to validate fares. More information on the AFC 2.0 can be found at
https://www.mbta.com/projects/automated-fare-collection-20-afc-20.