An application was received from Central Square Business Improvement District requesting permission for 60 temporary banners along Massachusetts Avenue from Hancock Street through Albany Street welcoming back business's into Central Square with Project Neighbor, Hello Again campaign from mid June 2020 through September 2020

City of Cambridge Electrical Department Banner Permit Applicants Name: Michael Monestime/Central Square BID Address: 620 Massachusetts Avenue, suite 3. Cambridge, MA 02139 Organization or Business Represented: _CSBID Pole locations: Street and pole numbers attach separate sheet if necessary: 60 pole banners (see attached) Type Logo, Wording, Insignia: (see attached) 6/16/20 Date of removal: 9/30/20 Date of attachment:_ Contact Person: Michael Monestime Telephone: [phone removed] Cell phone: [phone removed] Email:[email removed] Attachments to Poles: 1. Attachments shall be made with proper hardware and shall only be attached with non-corrosive metal clamps or brackets. 2. Banners attached to poles shall not exceed a total of 1800 square inches, approximately 18 inches x 48 inches, 24 inches x 36 inches, 24 inches x 48, or 30 inches x 60 inches. The actual size is subject to required clearances. 3. Banners cannot be attached to wood utility poles. 4. Banners shall have a minimum clearance of: a. 16 feet over a roadway b. 12 feet over a sidewalk 5. Banners shall not interfere with or obstruct, or otherwise block any roadway signs, lighting, or traffic signals. 6. The City reserves the right to remove, or order to be removed any banner deemed unsafe, not properly installed, or creating a hazard and the applicant may be subject to costs. 7. An applicant must provide a description of the materials the banner is made of, method of attachment, and means of installation (contractor name and contact information). Approved by:_ Thomer Shin no: 6/3/20

Attn: Cambridge City Council 795 Massachusetts Avenue Cambridge, MA 02139 The Honorable, Cambridge City Council, The Central Square Business Improvement District is bringing together businesses to safely and warmly welcome back visitors to Central Square. Under one unified voice and message BID aims to create an atmosphere of positivity and safety in the face of unprecedented challenges. Through bold color, helpful iconography, and a warm hello, this campaign seeks to alert visitors that Central Square is ready to welcome them back safely and is unified in the pursuit of adapting to our current situation in ways that will preserve the vibrancy of our community and keep Central essential. Color is the unifying language of our campaign. It acts as a consistent, visual signifier of positivity, warmth and vibrancy during these unprecedented, difficult times. We chose our shade of Positive Pink for its bold, but friendly demeanor. Its application across Central Square will send a message to visitors and members of Central Square that businesses are ready to welcome them back, and that they are unified in their commitment to keeping Central Square vibrant, safe, and essential to the community. Our application states the banners would have a flight period of mid-June through the end of September, please be in contact with any questions or concerns. In addition to all the application materials we have also attached the a summary of our Project Neighbor, Hello Again campaign so you can see the banners are just one part of a larger communication plan. Thank you in advance for your support. My Best, pular loutine. Michael Monestime Executive Director, CSBID Central Square Business Improvement District 620 Massachusetts Avenue, Suite 3 Cambridge, MA 02139 www.centralsg.org

CENTRAL SQ. CULTURAL BANNERS STREET LIGHT POLE MAP PROJECT NEIGHBOR | HELLO AGAIN. CAMPAIGN

INMAN STREET PROSPECT STREET 727 90 Mass 82 m108 86 90 80 102 1/2 128 m110 Ave. MASS AVE HANCOCK STREET 704 m105 125 Carl 91 878 Mass 846 Mass 97 Mass Barron Ave. Ave. Ave Plaza PLEASANT STREET

485 Mass DOUGLAS STREET NORFOLK STREET Ave. 515 Mass Peoples Ave. ESSEX STREET United Santander Bank M102 M60 M94 Bank M 64 M 62 1/2 MASS AVE M57 97 M53 M63 472 Mass M83 M91 M53 ½ Ave. The Middle East SIDNEY STREET PEARL STREET BROOKLINE STREET

STATE STREET M58 M54 M56 M46 M42 M44 M52 M48 M50 MASS AVE M43 M45 M49 M47 M51 M49 1/2 M41 M39 1/2

M40 M34 M36 M32 M38 MASS AVE M33 M37 M 31 ½ M39 M35 ALBANY STREET

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FINAL CSBID X IDEO 051520 HELLO NEIGHBOR

CSBID X IDEO FINAL 051520 The Why The Campaign Clarity Through Consistency Next Steps

CSBID X IDEO FINAL 051520 The Why

Hello Again. The Central Square Business Improvement District is bringing together businesses to safely and warmly welcome back visitors to Central Square. Under one unified voice and message BID aims to create an atmosphere of positivity and safety in the face of unprecedented challenges. Through bold color, helpful iconography, and a warm hello, this campaign seeks to alert visitors that Central Square is ready to welcome them back safely and is unified in the pursuit of adapting to our current situation in ways that will preserve the vibrancy of our community and keep Central essential.

CSBID X IDEO FINAL 051520 Public-facing communication The Campaign produced by BID

CSBID X IDEO THE CAMPAIGN Positivity in Pink Elements Key Features of the campaign Hello communication. Kind Reminders

ELEMeNTS Positivity in Pink Color is the unifying language of our campaign. It acts as a consistent, visual signifier of positivity, warmth and vibrancy during these unprecedented, difficult times. We chose our shade of Positive Pink for it's bold, but friendly demeanor. Its application across Central Square will send a message to visitors and members of Central Square that businesses are ready to welcome them back, and that they are unified in their commitment to keeping Central Square vibrant, safe, and essential to the community.

ELEMENTS Hello It's a simple statement, but a powerful one. One that acknowledges our presence and greets it with kindness. By simply saying "hello" or "hi" we give impact to the word. It's a clear message that in this time of H conflicting and rapidly changing messages, we're simply glad you're here. Hello again. It's so good to see you. Please help keep your neighbors in Central Square safe.

ELEMENTS Kind Reminders to Act Safely A limited set of simple, bold icons whose selection mirrors the state mandates for safety. These are to be used in storefronts and as part of the communication campaign to act as friendly reminders of safe behaviors people can adopt while in Central Square. The focus of these icons is to remind people to that washing their hands, wearing a mask and remaining 6' away from others whenever possible will help keep themselves and others safe while accessing Central Square.

ELEMENTS Our icon set focuses on three behaviors These are not exhaustive—however we recommended by the CDC and feel that by concentrating on these three Massachusetts state mandates to help we can offer a simple, clear and consistent businesses prevent the spread of message that reminds people to adopt Coronavirus. these behaviors. Wear a Mask Clean Hands Practice Social Distancing 6'

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CSBID X IDEO THE CAMPAIGN Big Belly Applications Production ready files: Bus Shelter Print ready PDF 1. Banner Native INDD files 2. 3. Typefaces Poster

APPLICATIONS Big Belly Trash Receptacles The bulk of these wraps will convey a welcome message. However, consider placing one or all the safety icons on the side panels. FRONT BACK SIDES H * *

APPLICATIONS 2 Big Belly Trash Receptacles The bulk of these wraps will convey a welcome message. However, consider placing one or all the safety icons on the side panels. BACK FRONT SIDES H 6 E N H

APPLICATIONS Bus Shelter Ads This is a great opportunity to display the safety icon series boldly and loudly. ICON SYSTEM WELCOMING H H H H - H is so good tosco you. Pituse help keep your neighbors in 6' Central Square sate N A

APPLICATIONS Banners Due to the height of these, it is recommended that compositions be reserved for greeting messaging. HELLO H HELLO L E AGAIN L AGA, N HELL H A A G A G ! N *

APPLICATIONS Posters These can be utilized for flyers, sandwich boards, windows, and wheatpaste campaigns. 24"X 36" 8.5" X 11" KEEP CENTRAL H ESSENTIAL Hello again. It's so good to see you. Please help keep your neighbors in Central Square safe. REEP CENTRAL H ESTENTIAL

APPLICATIONS ACCESS PRODUCTION FILES ON DROPBOX https://www.dropbox.com/sh/64h84vp5egtmf2

Paint the Town Pink Taking It Forward Communication concepts for BID to grow Murals the campaign. Keeping Central Lively in Vacancy

TAKING IT FORWARD Paint the Town Pink People use city furniture and infrastructure as a part of their daily experience. We wait for the bus, we sit in the sunshine, we eat lunch on the lawn on a nice day. This is not just desired but essential. To help people weave themselves back into the fabric of our community, we paint the town pink. It is our color of safety, inclusion, permission. Swathes of color (at 6'-0" socially distant increments) give people a graphic shorthand to understand where they can (and cannot be) while extending the canvas of our campaign throughout the district.

TAKING IT FORWARD Murals The murals are a wonderful opportunity for collective healing in the neighborhood. REVOLUTLONARY Consider soliciting local artists to create work in our brand colors around themes healing, positivity and vibrancy. E L H

ELEMENTS Keeping Central Lively in Vacancy We know a lot of stores are having a hard time. They may not be opening anytime soon-or ever. But we want to send a message that even in vacancy, we are a united, lively district. Vacant storefronts become yet another extension of our campaign-places for warm, welcoming messages, for safety reminders, or for fun pops of color and graphic, reinforcing our campaign.

GRAPHICS KIT PHRASE KEEP RLEP CENTRAL CENTRAL H Hi ESTANTIAL THIS IS A HEADLINE 18EN

CSBID XIDEO 051520 FINAL Helping businesses speak the same Clarity Through Consistency language and present a united front.

ELEMENTS Clarity Through Consistency With so much in flux, businesses are struggling to communicate their adapted offerings to the public. Many windows and doors are covered in an array of improvised, ad-hoc signage. By providing businesses with adaptable, but consistent signage and a do-it-yourself communication kit, we set the conditions for a more unified message, improving clarity for patrons and lending an air of legitimacy to stores' efforts.

CLARITY / CONSISTENCY H i One Sign to Rule Them All A consistent, but modular signage system for business owners to communicate their adapting offers. Hours Maximum capacity Pickup Available 9.00a -5.000 9.00a-5:00p Delivery Available 9.000- 5.00p 2.000-5.000 Order Aheod 900500p 4 9.00a- 5.000 order Here 9.003-5:00 Orter ocine here

CLARITY / CONSISTECY 6' Spacing Dots Dots could be created for indoor and outdoor use, in varying levels of complexity. They could be simple, colored circles spray painted on the ground with a stencil. They could be augmented with another stencil to indicate queling positions. They can also be produced for indoor use with local print vendors.

CLARITY / CONSISTECY Do It Yourself Kit Starpe. 7 A collection of materials tied to the Stagie % campaign through the color pink gives business owners an opportunity to improvise and adapt as they see fit while still speaking the same visual language as the rest of the campaign elements.

ELEMENTS The Guide BUSINESS OWNER TOOLKIT STOREFRONT MESSAGING A blueprint for small business STOREFRONT MESSAGING owners to put our concepts and materials into action. RESOURCE GUIDE: HOW-TO Special Accommodations 00:00A. 00:00P are reserved for our senior neighbors We will close daily from 00:00A.00:00P 00:00A. 00:00P for store cleaning.

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Social Media Instagne, Hotline specials for today: #HelloAgainCentral Chidhsed Fried Rica BID encourages Central Square residents to Criedy Wiegs Braised Pork & Rich post cool things that they're finding in Central, or novel ways they've been able to 1389 Coffee Houta connect with businesses. BID reposts these We're now offering bothes delveries it the Cartings finds to inform and inspire others. area Check out the cations en our site: Central Square Hotline The Dance Compita A running updates bulletin on WhatsApp for We will be continuang fo Central Square businesses. Customers are otte online classes thiee centrattabid me za lockinin sul for pur Q view-only, but have in the moment information on the changing status and offerings of businesses.

Central Square Database A simple site in its presentation, but able to become a powerful resource when paired with a reliable and up-to-date data source. Businesses would be invited to log their status in a document (like Google Sheets) and the website would pull that status into a searchable, sortable list that Central Square visitors could access to find out how to patronize their favorite shops.

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CSBID XIDEO FINAL 051520 Thank You