The 2025 Annual Surveillance Report concerning City Departments’ use of Surveillance Technology or Surveillance Data

• Media Monitoring – AgiltyPR: This technology allows the City to respond to media reports regarding the City of Cambridge in a timely and appropriate manner and ensure the City’s brand is appropriately represented. The platform allows us to measure the impact of our media outreach efforts and adjust strategy to improve coverage. The tool provides us with access to journalist and media outlet contacts from across the nation. The tool centralizes communication efforts that takes place by communications staff integrated throughout various city departments. It allows for centralized monitoring and coordination of citywide efforts.

• Social Media Monitoring – Sprout Social: This tool allows City departments to better responsiveness to our followers. Not all departments have migrated into the tool yet but will in the coming years. The advantage of this tool is that all our social platforms can be accessed within one account, that is secured by various permission levels. It allows for quick access and control of City social media accounts during an emergency situation and provides a way for the city to coordinate the dissemination of information to the public.

• AgilityPR: Costs covered by annual subscription cost, which is paid centrally via the OOM account within the City’s Public Information Office annual budget. • Sprout Social: Costs covered by annual subscription cost, which is paid centrally via the OOM account within the City’s Public Information Office annual budget.

• Cambridge Arts is not aware of any marginalization as an impact to this usage.

2. CITY OF CAMBRIDGE ANNUAL SURVEILLANCE REPORT

Community Development

Melissa Peters

• Media Monitoring - AgilityPR: AgilityPR is a software as a service (SaaS) company that monitors media channels and social media platforms to identify relevant content based on keyword search terms. The platform provides access to a media influencers (media contacts) database, and is used to distribute city media releases. Agility PR is also used to monitor coverage of the City of Cambridge and key topic areas of interest (i.e. sustainability, construction, transportation, and Visionzero) to compile weekly reports to share with internal staff.

• Social Media Monitoring - Sprout Social: Sprout Social is a software as a service (SaaS) that allows the City to coordinate the scheduling of social media posts, responding

• Sprout Social has helped CDD to effectively manage requests coming in from the public via social media and to schedule our posts in one location instead of logging into each platform separately; combined these activities reflect dozens of actions each month.

• CDD uses the City-wide subscription via access provided by the City’s Communications Director. Annual subscription costs are paid centrally via the OOM account within the City’s Public Information Office annual budget.

• CDD is not aware of any disproportionate impact.

3. CITY OF CAMBRIDGE ANNUAL SURVEILLANCE REPORT

Community Safety

Liz Speakman

02/27/2025

Surveillance Technology: • Operations/Case Management Software

• Microsoft Forms and Microsoft Excel: Upon launch of 911 Response operations, the

Community Safety Department (CSD) has used Microsoft Forms and Microsoft Excel

applications as an interim method to collect and store information about the services and interventions provided by the CARE (Community Assistance, Engagement and Response) Team. For each encounter, the CARE Team will collect and record basic demographic data, service needs identified by community members, referrals made, and any follow up plans. Additionally, the CARE Team has used Microsoft Forms and Microsoft Excel for case management support to keep track of ongoing services provided and where responders made referrals.

• This software has served as interim data collection software, while the case management software has been procured, developed, and implemented over the past year. Once the official CSD software platform contract ready for CARE responders to use later this year, the Department will migrate all data to the contracted CSD software platform, begin utilizing the new software, and end any usage of Microsoft Forms and Excel for this purpose.

Not without written consent from the community member.

None to our knowledge.

Yes.

No.

No.

4. CITY OF CAMBRIDGE ANNUAL SURVEILLANCE REPORT

Human Service Programs

Ellen Semonoff

02/21/2025 • IP Address Collection Platforms • Media Monitoring - AgilityPR

• IP Address Collection Platforms (Drupal Community – Drupal 10Apache Software

Foundation; Apache HTTP Server; Adapt, LLC – Find It Cambridge website software):

Drupal Apache Software/Server by Drupal/Adapt is the platform which the FindIt Cambridge Website is built and housed on. A feature of this platform is the ability to log the IP addresses of those who visit the website.

that monitors media channels and digital/print media platforms to identify relevant content based on keyword search terms. The platform provides access to a media contacts database, and is used to distribute city media releases. AgilityPRis also used to monitor

• Social Media Monitoring – Sprout Social: Sprout Social is a software as a service (SaaS) that allows the City to coordinate the scheduling of social media posts, responding to messages, and evaluate the effectiveness of our social media efforts and strategy. Additionally, Sprout Social allows for direct connection to external help solutions (to open service request tickets) and provides a social customer relationship management (CRM) for staff within the platform.

• IP Address Collection Platform. The website FindIt Cambridge continues to be a fantastic resoursce for those seeking information about services across the city, and is currently maintaining its levels of hosting, with 1,447 contacts, organizations, programs and event listings housed on the site. The Drupal platform allows us to give service providers the ability to easily share opportunities on social media platforms as requested, which increases traffic to the site and engagement with the FindIt platform. It also allows service providers to receive the pageview count for their pages to increase their engagement and encourage them to update or improve their content regularly.

• Agility PR. This technology continues to allow DHSP to respond to media reports regarding the City of Cambridge in a timely and appropriate manner and ensure the City’s brand is appropriately represented. The platform allows us to measure the impact of our media outreach efforts and adjust strategy to improve coverage. The tool provides us with access to journalist and media outlet contacts from across the nation. The platform has enabled DHSP’s Communications Manager to send press releases and track PR engagement.